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ABOUT US

• Born of Troy-Bilt
• Uniquely Different & Better
• Meet us

If you manufacture and market tools or equipment -- and ESPECIALLY if you market direct-to-consumer -- you PROBABLY know the name "TROY-BILT."

Troy-Bilt was America's leading manufacturer and direct marketer of high-ticket outdoor power equipment including the famous Troy-Bilt Tiller, the Troy-Bilt Chipper/Shredder, Chipper/Vac, Tuff-Cut Mower, Garden Way Cart, and more.

EdwardsDirect.net is born directly out of the Troy-Bilt tradition. While employed there for nearly 20 years, we received invaluable tutorials in every nuance of direct marketing. Upon leaving Troy-Bilt, we simply offered the services we'd provided Troy-Bilt to other manufacturers.

EVERY copywriter, graphic designer, and marketer claims superior quality, service, and value. We let our clients speak to these points. Click here to read what some of our clients say.

Here's what sets EdwardsDirect.net apart from all others: we are deeply experienced in CLASSIC direct marketing. We mastered direct marketing when it was called "mail order" -- before infomercials; before the internet; before e-mail.

While today's internet is the most "direct" marketing venue of all time, many who market online are heavy on electronic techniques and light on direct marketing know-how.

Steve Edwards has worked in direct response advertising and marketing for over 30 years. He is first and foremost a direct response copywriter for print and online marketing venues but has served in many marketing capacities that have added breadth and depth: product manager, marketing manager, account executive, sales person, associate creative director, and business owner. Steve excels at positioning brands, product, and lines; developing powerful creative strategies and sales propositions; and always presenting the sales argument from the customers' point of view: benefits first. His copy is described as "robust."

For over 25 years, Rick Sherwood has provided outstanding graphic design and creative services for a wide variety of companies that produce products including outdoor power equipment, jewelry, window fashions, landscaping tools, wood-fired hot tubs, retail clothing, motorcycle aftermarket, woodworking equipment, food dehydrators and many others as well as software and services. His design work is characterized by a clean, focused aesthetic that attracts attention and invites a closer look. A long-time practitioner of direct response marketing, Rick's creative is designed - first and foremost - for results. Rick's done work for Black & Decker, the American Medical Association, Select Comfort, Iams, and many more national and international companies

We call on skilled associates as a project requires. And, with our "Troy-Bilt Connection," we have a broad, proven network of talented specialists to call upon. With our associates, EdwardsDirect.net brings our clients...

• Copywriting
• Graphic Design
• Marketing Planning & Analysis
• Web Development
• E-Mail Marketing
• Print Production
• Mailing Services
• Surveys
• Photography & Illustration
• Videography
• Testimonials - print & video