WHY SAVVY BUSINESSES BLOG
…And why most businesses don’t.
(And be sure to read below, “But you don’t understand….”)
May we blog for you? Steve@EdwardsDirect.net
“Blog” is a contraction of the term “web log,” or an online journal. The first bloggers may have been bored teens pouring out their angst in online diaries but blogging has morphed into a powerful communication tool savvy businesses are folding into their marketing mix and corporate communication program.
Communicate or die
Businesses can’t thrive without communicating — externally and internally. Your advertising and publicity communicate with your customers. Your internal memos, meetings, and newsletters communicate with your employees. Savvy businesses have an internal blog, or external blog, or both, to communicate all these thing and more. Here’s why…
Blogging benefits your business by…
• …promoting your brand.
• …putting you in contact with your customers.
• …creating contact with prospective customers.
• …giving you meaningful input from customers and prospects.
• …adding valuable, relevant content to your website.
• …raising your search engine rankings.
• …communicating and advertising at low cost.
• …reinforcing your other forms of communication.
• …giving employees a voice.
• …promoting increased communication among employees.
• …getting information out quickly and efficiently.
You’re swimming in blog-worthy news
What to post to your corporate blog? Just about any newsy item is blog-worthy…and things you take for granted are big news to others. Break your USPs (unique selling points) into bite-size articles and post each one. New product coming soon? Blog it. Promotions? Innovations? Successes? Blog ‘em. Customer letters? Pure gold. Pose questions and read the blogged responses.
“But you don’t understand…”
So, with all these low cost, high value benefits, why don’t more businesses blog? Here are some of the reasons we’ve been given.
“We don’t have time.” “We’re going to start a blog next quarter.” “The girl who was doing our blog left.” “Our customers don’t read blogs.” And the classic, “What’s a blog?”
May we blog for you?
Blogs are the quintessential “delivery system” for online content. EdwardsDirect.net is big on creating content — text, graphics, videos, testimonials, news, articles, e-mails, websites, brochures, mailings, advertising, and much more.
We blog for our business; creating, posting, and delivering content. And we’ll do the same for your corporate blog, too.
Turnkey service — Steve@EdwardsDirect.net
E-mail Steve@EdwardsDirect.net and we’ll begin a discussion about how blogging can benefit your business…and how we can handle every aspect of your business blog on an efficient, cost-effective turnkey basis.
SteveEdwards
Copywriter/Direct Marketer