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	<title>Edwards Direct.net</title>
	<link>http://www.edwardsdirect.net/blog</link>
	<description>HARD-WORKING, SALES-GENERATING DIRECT RESPONSE COPYWRITING &#38; CREATIVE</description>
	<lastBuildDate>Thu, 25 Feb 2010 19:27:30 +0000</lastBuildDate>
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		<title>How To Increase Sales With Video — Hands-On Tips</title>
		<description><![CDATA[“Online video increased our sales 30%.” So says John Hoge, Vice President of SeaEagle.com, online seller of inflatable boats.
Anything that gets sales moving is worth checking out these days, and a 30% lift is cause for a full-blown investigation.
I asked John for the back-story. “Today, marketers have the huge advantage of being able to use [...]]]></description>
		<link>http://www.edwardsdirect.net/blog/2010/02/how-to-increase-sales-with-video-%e2%80%94-hands-on-tips/</link>
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		<title>The Perfect Product Demonstration Video</title>
		<description><![CDATA[Everybody knows the #1 search engine is Google. But do you know who’s #2? YouTube. More searches start there than with many of the other search engines combined.
Why’s that? Mostly because YouTube accesses videos….free videos. And people love watching videos…especially free ones. Many savvy marketers are leveraging the popularity of YouTube and other social media [...]]]></description>
		<link>http://www.edwardsdirect.net/blog/2010/02/the-perfect-product-demonstration-video/</link>
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		<title>Leverage 1 Video 8 Ways</title>
		<description><![CDATA[Following an excruciating 2009, everybody in business – and I do mean everybody – wants to closely manage their expenses vs. income.
The classic expense-busting method in marketing is to utilize the same advertising materials more than once. With the cost of video shrinking, and the avenues for distributing it expanding, video is a logical, practical, [...]]]></description>
		<link>http://www.edwardsdirect.net/blog/2010/02/leverage-1-video-8-ways/</link>
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		<title>How to Increase Sales With Online Video Product Demonstrations</title>
		<description><![CDATA[We’ve all heard the old saying, “A picture’s worth a thousand words.” So if a picture’s that powerful, how potent is a video? I’d say a sales video is worth a million pictures. That a whole lot of words-worth!
But the power and value of video is more than just in looking good. A video is [...]]]></description>
		<link>http://www.edwardsdirect.net/blog/2010/02/how-to-increase-sales-with-online-video-product-demonstrations/</link>
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		<title>How to get Customer Testimonials</title>
		<description><![CDATA[Ever see online customer testimonial videos? You know, videos of real people talking about a product or service they’ve used. Kind of a reality TV style commercial.
If you’ve gone online recently, I’m sure you’ve seen some. Here’s a great one. http://timberking.com/video.cfm?video=11 Credibility just pours off Bruce Baker. He’s a real customer, a real guy, telling [...]]]></description>
		<link>http://www.edwardsdirect.net/blog/2010/02/how-to-get-customer-testimonials/</link>
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		<title>Do You Think I Should Buy This?</title>
		<description><![CDATA[Shoppers trust advice from those who’ve already purchased.
Whose advice do you trust when you’re pondering a purchase? Most folks’ first pick is a friend who already owns what they’re considering. And, overwhelmingly, their second most-trusted source of purchase advice is a complete stranger.
A stranger, that is, who&#8217;s already bought the product or service they&#8217;re considering.
If [...]]]></description>
		<link>http://www.edwardsdirect.net/blog/2010/02/do-you-think-i-should-buy-this/</link>
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		<title>Strictly a One-Man Outfit</title>
		<description><![CDATA[
HOW CAN  YOU RESIST reading an ad that starts, “73 years old — he cuts 100 cords in 4 days.”
This is truly a classic example of mail order advertising from the early days; an ad for the Ottawa Log Saw from The Household magazine, October, 1921.
This is my kind of ad (and my kind [...]]]></description>
		<link>http://www.edwardsdirect.net/blog/2009/10/strictly-a-one-man-outfit/</link>
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		<title>My Grandparent&#8217;s Artwork</title>
		<description><![CDATA[
This artwork hung in my grandparant’s home for decades.
Hey&#8230;I didn&#8217;t say it was good artwork&#8230;just artwork.

Steve Edwards
Copywriter/Direct Marketer
EdwardsDirect.net



]]></description>
		<link>http://www.edwardsdirect.net/blog/2009/10/my-grandparents-artwork/</link>
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		<title>What&#8217;s in it For Me?</title>
		<description><![CDATA[— You think features but your customers want BENEFITS.
You’re thumbing through a solar products catalog and come across sales copy like this:
“Extra AUX connection provided. Accepts up to 250 watts, larger model accepts 500 watts. PWM float is set at 14.1 volts, adjustable from 13 to 15 volts. ATC-type automotive fuses supplied on input/output. LDV [...]]]></description>
		<link>http://www.edwardsdirect.net/blog/2009/09/whats-in-it-for-me/</link>
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		<title>WHY SAVVY BUSINESSES BLOG</title>
		<description><![CDATA[…And why most businesses don’t.
(And be sure to read below, “But you don’t understand….”)
May we blog for you? Steve@EdwardsDirect.net
“Blog” is a contraction of the term “web log,” or an online journal. The first bloggers may have been bored teens pouring out their angst in online diaries but blogging has morphed into a powerful communication tool [...]]]></description>
		<link>http://www.edwardsdirect.net/blog/2009/09/why-savvy-businesses-blog/</link>
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